ABOUT US
The Other Day is comprised of individuals with a passion for consistent design and the food and beverage industry. It began as a simple love affair that has transformed into helping others succeed with the right branding, concept, and strategy.
WE HELP RESTAURANTS
MEET THE DUO
FOUNDER
MELISSA DAY
PARTNER
CHEF MICHAEL BIGGS
Hello! I started The Other Day Marketing with the hopes of helping businesses understand the need for brand and marketing and the importance of recognition, consistency, and receptiveness. Your brand plays such an integral part in your business, and I am here to help you capture your vision and mission to improve your overall presence with your audience. We can do anything we set out to do. The possibilities are endless.
My journey in marketing began before the advent of social media. I honed my skills in creating websites, newsletters, and email campaigns for trade associations and corporations. In 2018, I took a leap of faith and opened The Other Day Marketing, a creative firm that helps business owners understand the importance of branding and having a strong marketing strategy.
My expertise spans design and brand management. I have a background in successful campaign execution through various marketing channels, including email, social media, and print. My partner and I owned and operated a successful restaurant in the Texas Hill Country; this experience provided me with firsthand knowledge of the challenges faced by business owners and the need for a strategic plan to enter and exit as an entrepreneur.
You will always receive a free consultation to discuss your specific needs with The Other Day Marketing. Web, social, digital, print - we can help you decide what tracks to take, when, and how. We will show you the right tools to use to plan and execute - and the best part is that we won’t hold your assets hostage. Let us help you with your creative needs to get your business where you want. You know your business. We know how to take the load off so you can concentrate on what you do best.
As marketing continues to evolve, the timeless principles of honesty and transparency remain constant. I believe in the power of honest communication, compelling storytelling, and strategic messaging to engage each target audience. Outside work, my passions include savoring quality cuisine, planning fun and exciting trips, and dreaming of future prosperity.
According to him: I’m Mike Biggs. What else is there to know?
According to Melissa: Michael Biggs is a veteran of over 25 years in the food and culinary industry. He discovered his passion for hospitality in high school. The work program placed him in a local Arlington, Texas, hotel where Michael found his natural talent and love in the kitchen. After eight years and honing his skills in the hotel industry, he moved to corporate dining, quickly becoming the Executive Chef, managing multiple accounts in a leadership role. He gained a deep knowledge of the culinary arts, including mastery of various cooking techniques, familiarity with diverse cuisines, and the ability to create innovative and appealing dishes.
Michael also has a strong business understanding of cost control, budgeting, inventory, and menu pricing. Learning from him and executing these skills helps ensure profitability and efficient utilization of resources while maintaining high-quality culinary offerings. He has a strange ability to analyze market trends, anticipate customer preferences and adapt to changing dietary needs. Michael has a distinctive culinary style and loves to showcase his creativity in menu development.
Michael decided to take a chance and open his restaurant in Liberty Hill, north of Austin. He applied the same passion for food, design, and kitchen-savvy he had become known for and opened the doors of his beloved eatery. His remarkable ability to adapt to the changing landscape of his business helped him and his restaurant survive the Covid pandemic, leading him into semi-retirement, where he now strives to help other restaurateurs succeed in their culinary endeavors. Of course, with the help of Melissa and his quirky sense of humor, he gained the respect and love of the small-town, big-heart community.
Michael is a man with a love for food and a passion for helping other restaurant owners succeed. When he isn’t busy with work or Melissa, he enjoys fishing, hunting, and trying new restaurants, foods, and cuisines.