I design digital and print materials - anything you can dream of, I can do. Planners, e-books, cookbooks, business cards, social posts, the list is large and abundant. It is where my heart is, and that is what makes me happy. I ensure continuity in all materials and insist on resizing for different platforms and scalability. I use Adobe InDesign and Illustrator and of course, Canva Pro. 

Your brand is one of the most important aspects of your business. Everything from your business credo (mission, beliefs, purpose, principles) to your tagline, messaging, and overall business goals is a part of your brand identity. The process is strategic and can sometimes take rounds of revisions, but when it’s all said and done, it aligns the perfect fit for you and your customer’s journey. Your brand identity is relatively permanent, with a few minor changes as you grow.

Your logo is your company at a glance. There are many factors to think about when designing your logo. It needs to be clear, legible, easily recognizable, and memorable. Your logo represents you and should reflect your brand’s personality and character. I like to take my time customizing it to be exactly what you want.

Visual guidelines are an essential tool for maintaining brand consistency and visual coherence. Essentially, it will provide a creative roadmap for designers and marketers, ensuring that all elements align with the company’s identity and the brand’s personality and character. It will enable the brand story to be told in a comprehensive way, empowering the company to create cohesive and compelling visuals to resonate with the brand’s ideal customer and audience.

An editorial style guide ensures consistency, clarity, and professionalism in written content, such as articles, press releases, blog posts, marketing materials, and more. It reinforces a brand’s identity and enhances credibility. It will answer questions related to grammar, punctuation, and formatting, reducing ambiguity and streamlining the editorial process. It will enable a brand to uphold quality, build trust, and establish a strong and recognizable presence in the company’s internal teams and ideal customers.

The brand guidelines combine the visual and editorial guides together in one document. A visual style guide provides a creative roadmap for designers and marketers, ensuring that all elements align with the company’s identity and the brand’s personality and character. An editorial style guide ensures consistency, clarity, and professionalism in written content, such as articles, press releases, blog posts, marketing materials, and more. It reinforces a brand’s identity and enhances credibility.

The cornerstone of your advertising is the designs you use and have in place ~ creativity meets strategy. Effective marketing relies on captivating visuals and consistent branding. Receive a diverse range of meticulously crafted templates and designs to help you leave a lasting impression on your audience. Templates are valuable resources for streamlining marketing efforts, maintaining brand consistency, and saving time on design and content creation. They can be customized to suit specific campaigns, industries, and brand aesthetics, ensuring that marketing materials are both visually appealing and aligned with strategic goals.

We strongly believe that you are the subject matter expert in your field. Content marketing should come from you and your sales team. We can assist in developing a content calendar, timeline, ideas, structures, and different media options. Content comes from the written word in blogs, articles, videos, podcasts, and webinars. Editing, proper formatting, and clear, concise messaging are components that we bring to the table. We will ensure it aligns with your brand, voice, and vision. So don't worry if you think you're not a good writer! We'll help take your materials to top-notch, striking content. 

I specialize in creating intuitive, aesthetically pleasing websites that reflect your brand's essence while ensuring they work in tandem with advanced POS solutions. This integration enhances customer experience, streamlines order processing, and provides valuable insights for strategic decision-making, propelling your restaurant's success in the digital age.

I develop a cohesive communications plan that will align with your company and messaging. Without a plan, it's difficult to know where to post, how often, and what. Do you fit better in print ads or solely digital? Let's figure it out and create a roadmap for your marketing efforts.