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Our newsletter consists of restaurant news and marketing tips. Culinary Grazing is a casual yet informative newsletter that offers business ideas, real-life customer experiences, stories, Ask Chef, and more. And we promise ~ no random, cold emails... we hate those, too. 

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WHAT WE DO

Besides making your life easier, here are our services and packages. 

SERVICES

We design digital and print materials - anything you can dream of, we can do. Planners, e-books, cookbooks, business cards, social posts, the list is large and abundant. It is where our heart is, and that is what makes us happy. We ensure continuity in all materials and insist on resizing for different platforms and scalability. We use Adobe InDesign and Illustrator and of course, Canva Pro. 

DESIGN & LAYOUT

Your brand is one of the most important aspects of your business. Everything from your business credo (mission, beliefs, purpose, principles) to your tagline, messaging, and overall business goals is a part of your brand identity. The process is strategic and can sometimes take rounds of revisions, but when it’s all said and done, it aligns the perfect fit for you and your customer’s journey. Your brand identity is relatively permanent, with a few minor changes as you grow.

BRAND IDENTITY

Your logo is your company at a glance. There are many factors to think about when designing your logo. It needs to be clear, legible, easily recognizable, and memorable. Your logo represents you and should reflect your brand’s personality and character. We like to take our time customizing it to exactly what you want.

LOGO DESIGN

Your menu is the center of your business. We emphasize the critical role of a well-constructed menu. We focus on developing menus that are not only visually appealing but also strategically crafted to help those profit margins. This approach ensures optimal ingredient utilization, reduces waste, and enhances the dining experience. Our menu engineering and design expertise positions your establishment for success by balancing culinary excellence with business efficiency.

MENU & DESIGN

Visual guidelines are an essential tool for maintaining brand consistency and visual coherence. Essentially, it will provide a creative roadmap for designers and marketers, ensuring that all elements align with the company’s identity and the brand’s personality and character. It will enable the brand story to be told in a comprehensive way, empowering the company to create cohesive and compelling visuals to resonate with the brand’s ideal customer and audience.

VISUAL STYLE GUIDE

We meticulously craft the heart of your restaurant. Our focus extends beyond the kitchen, ensuring seamless integration with the dining area to optimize customer experience. We tailor designs to enhance operational efficiency, facilitate culinary excellence, and create a memorable atmosphere for diners. This holistic approach ensures a cohesive and enjoyable dining journey, from kitchen to table.

KITCHEN DESIGN

An editorial style guide ensures consistency, clarity, and professionalism in written content, such as articles, press releases, blog posts, marketing materials, and more. It reinforces a brand’s identity and enhances credibility. It will answer questions related to grammar, punctuation, and formatting, reducing ambiguity and streamlining the editorial process. It will enable a brand to uphold quality, build trust, and establish a strong and recognizable presence in the company’s internal teams and ideal customers.

EDITORIAL STYLE GUIDE

The brand guidelines combine the visual and editorial guides together in one document. A visual style guide provides a creative roadmap for designers and marketers, ensuring that all elements align with the company’s identity and the brand’s personality and character. An editorial style guide ensures consistency, clarity, and professionalism in written content, such as articles, press releases, blog posts, marketing materials, and more. It reinforces a brand’s identity and enhances credibility.

BRAND GUIDE

The cornerstone of your advertising is the designs you use and have in place ~ creativity meets strategy. Effective marketing relies on captivating visuals and consistent branding. Receive a diverse range of meticulously crafted templates and designs to help you leave a lasting impression on your audience. Templates are valuable resources for streamlining marketing efforts, maintaining brand consistency, and saving time on design and content creation. They can be customized to suit specific campaigns, industries, and brand aesthetics, ensuring that marketing materials are both visually appealing and aligned with strategic goals.

TEMPLATES & DESIGNS

We strongly believe that you are the subject matter expert in your field. Content marketing should come from you and your sales team. We can assist in developing a content calendar, timeline, ideas, structures, and different media options. Content comes from the written word in blogs, articles, videos, podcasts, and webinars. Editing, proper formatting, and clear, concise messaging are components that we bring to the table. We will ensure it aligns with your brand, voice, and vision. So don't worry if you think you're not a good writer! We'll help take your materials to top-notch, striking content. 

CONTENT

We specialize in creating intuitive, aesthetically pleasing websites that reflect your brand's essence while ensuring they work in tandem with advanced POS solutions. This integration enhances customer experience, streamlines order processing, and provides valuable insights for strategic decision-making, propelling your restaurant's success in the digital age.

WEBSITES & POS 

A complete strategy involves careful planning, research, and alignment with the overall business objectives and the brand’s personality. It serves as a roadmap for achieving marketing goals and ensuring that efforts are cohesive, targeted, and measurable.

STRATEGY

YOUR PASSION FOR FOOD AND HOSPITALITY IS OUR BUSINESS.

Male entrepreneur smiling

For entrepreneurs stepping into the business scene, we offer comprehensive, data-driven business strategies, industry insights, and a step-by-step roadmap to turn your concept into a thriving reality. 

 

We understand the importance of balancing family, finances, and fulfillment, and we’re committed to helping you achieve that equilibrium.

Entrepreneurs

Young woman chef in her bakery

For culinary masters ready to take the leap into ownership, we bridge the gap between your kitchen expertise and the complexities of restaurant management. 

 

From legalities and staffing to effective leadership and budget-friendly solutions, our tailored support is designed to amplify your culinary art with the right business strategies. 

Chefs

Melissa leaning on a wall with a cluster of food signs

Simple ~ Design ready to be brought to life 

  • You provide, I create

  • Two rounds of changes

  • Final files: png, jpg, svg

  • $350

Custom ~ Open to fresh, new ideas

  • Three logos to choose from

  • Two rounds of changes

  • Final files: png, jpg, svg

  • $750

Illustration ~ Custom, hand-drawn art to achieve a character, drawing, or likeness

  • Sketches

  • Final drawing

  • Color

  • Typography

  • Final files: png, jpg, svg

  • $1,000 - $1,500

Logo Design

$350 - $1,500

Simple ~  Ideal for those just starting 

  • 1-2 page | Landing page

  • Contact Form

  • Mobile responsive

  • $750 - $1,200

Custom ~ A complete solution

  • 5-15 pages

  • Contact Form

  • E-commerce, Blog and/or Calendar

  • Mobile responsive

  • $1,500 - $3,500

Domain name and hosting services are not included.

Website Design

$750 - $3,500

  • Logo

  • Brand

  • Tagline

  • Basic Website*

  • Business Cards

  • Social Channels (2-3)

  • Social Templates (3-5)

*1-3 pages; domain name and hosting are not included

Brand Identity
$10,000
  • Brand Identity

  • Full Equipment List

  • Base Menu & Design

  • Mockup of Space, Layout, and Flow

  • POS Suggestions

  • Website*

  • Chef Consultant for three (3) months prior and one (1) month after opening

 

*larger site to include online ordering; domain name and hosting are not included

Base Restaurant

$45,000

  • Brand Identity

  • Base Package

  • Food Inventory

  • Supply List

  • Order Guides

  • Vendor(s) Consult

  • Permits & Utility Assistance

  • Interior Decorating | Contractor Assistance

  • Chef Consultant for six (6) months prior and one (1) month after opening

Turnkey Restaurant

$75,000

  • Advice to new or current restaurant owners

  • Suggestions for improvements

  • Initial consultation is free of charge

Consultation

$250/hr

Packages

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